CREATING URL PAGE SHORTCUTS
Another very powerful feature of LinkDriver is URL simplification, or shortcuts. Using the interface illustrated below, it is easy to rewrite the complex URLs that may be in your dynamic web site. To change a URL, simply browse for the URL you want. LinkDriver automatically attaches your domain to the beginning of your URL, thus keeping the URLs shown a bit shorter. In the example shown, the shortcut URL would be www.sportcorp.com/shoes/mens/TreeTorn.
You can activate or de-activate shortcuts using the "Active?" checkbox. This allows you to test the effectiveness of different variations. Any changes you make do not become effective until you select the "Save Changes" button.
Most dynamic URLs are difficult to read by both humans and search engines. They often contain odd characters (‘#’, ‘?’, ‘%’ etc.). A significant number of Internet users look at the URLs given back by search engines to determine if it is appropriate or not for what they are looking for. Extremely complex URLs are often overlooked as they may be off target.
You can use LinkDriver to create simple shortcuts to your web pages. For example, the URL to the Marriott Courtyard in Camarillo is listed below. It is not apparent what this URL links to. With LinkDriver, you can rename